So you've decided to create a fan page on Facebook to connect with your audience. The following is a tutorial for getting started.
From there, you'll be presented with a myriad of categories, pictured below.
- Local Business or Place: If you're running a business such as an eatery or a small retail store, this would be the best option for you.
- Company, Organization, or Institution: If you're a media venue, this would be a better choice.
- Brand or Product: Did you create a project? An independent video game? Or just a website? This may be the choice for you.
- Artist, Band, or Public Figure: Running for political office? Want to show off your cat and make them famous? This is the one for you.
- Entertainment: A good category for those with a specific type of publication, such as a magazine or video channel.
- Cause or Community: You'll be able to simply choose the name. Good for charitable organizations or community groups.
Before creating a fan page, it's advisable to take a look at the terms of service.
In this example, we'll be creating a page called Chrometacular. Since it involves publishing and news covering of a specific variety, Media/News/Publishing is selected under Company, Organization, or Institution.
A brief description can be entered. From there, the user can set up a profile picture, add the page to their favorites, and choose to reach more people through advertising.
Remember the last article in which it was recommended that you have at least 15 to 30 friends? Avoid step four (advertising) for the time being.
Instead, you may encourage your friends to like your newly created page. For now, you don't even have to worry about a profile picture (though it will help if you already have one) since you're just getting started. In the next article, we'll cover profile photos and cover pages.
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