For instance, how many times have you seen an image that's made the rounds? How many letters have gone viral?
Many use these sites in attempt to become famous and sometimes get rich. The big secret is to have content on a regular basis. However, there's a big mistake that too many make.
This satirical video below is not safe for work, so viewing it at home or in a more relaxed environment is highly recommended.
Though it was an April Fool's joke, the lesson becomes obvious. Don't spread yourself too thin by being on too many networks at once. It's also important not to take yourself too seriously.
Doing both will cause your desired message to be lost in the sea of noise.
The point is to choose your social networks wisely and limit them to two sites. Facebook and Twitter are an excellent one-two combo when it comes to announcements and sharing promotional photos and videos of whatever it is you are doing.
If you use Google services on a consistent basis, then Google+ would be an excellent fit, especially since you can create a page for your business. Your business page can also have an exclusive YouTube channel (yes, it's now possible to have multiple channels on a single Google account).
The question you need to ask is, "What will I be doing online?" While web hosting isn't always necessary, it's important to choose the right sites.
If your popularity grows large enough, then expanding out to other venues may be a good idea. Since you're starting out, you'll want to keep things simple so you can focus on your message.
That message can be a cause you advocate, a business you want to promote, a product you're selling, or something else entirely. In a future article, there will be a comprehensive list of social networking sites with their pros and cons.
For now, just don't stretch yourself too thin. Remember, the message is about you and what you're doing, not about likes on Facebook, subscribers on YouTube, or followers on Twitter.
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